Frequently asked questions

How do you scan my site?

We have developed a web scraper which looks at all the links on the URL you give us, then follows every subsequent link on the site until there are no new links to find. Our trials include 250 pages as standard, but we can easily increase this to 1,000 pages if you drop us a line. 

Are there any pages on my site that you might not find?

We work really hard on making sure that we can identify important pages, and that we don't show you anything you wouldn't expect to appear in your content audit (duplicate pages, system-generated search listings, etc).

We are unlikely to find the following types of pages when we scan your site:

  • Pages which are not linked to from elsewhere on your site
  • Pages which cannot be directly navigated to by following links from the starting URL you give us
  • Pages which have been unpublished or archived in your CMS

We're constantly improving the 'intelligence' of our web scraper. If you're using Trim and something's missing which you think should be there, let us know and we'll get it fixed.

How up to date is the data in Trim?

The pages, structure, and content analysis we show in Trim reflect what we found when your account was first set up (i.e. the date you registered). We're currently working on enabling you to update this on a regular basis and showing you what's changed. 

How do I add my site's Google Analytics data to Trim?

It's really simple - once we've sent you your login, click the Settings menu at the top-right of the page, then Google Analytics setup. You'll be asked to login to the relevant Google account, then can choose the Property, View and date range for your data. You can do this again at any time to get up to date analytics, or adjust the date range.

How do you calculate reading age and time?

When we scan your site, we look at the HTML code on each page and analyse the text we find. 

We use the Flesch-Kincaid Grade Level Formula as the basis for determining reading age, though we think that a universal 'age' is a better indicator than US grade level, so we've adapted it a bit.    

Reading time is based on our research into the average number of words a person can read per minute. Based on the information we have seen, we use 275 words per minute as the basis of our Reading Time calculations. 

Of course, reading time is dependent on a huge range of factors, and should be seen more as an indicator for the performance of a page relative to the rest of your site than an absolute number.

We'd love to talk to you about it if you're interested in the field and want to know more about how we do this. This article from Investigative Ophthalmology & Visual Science is also well worth a look, and the team at Medium have shared their thoughts too.

How do you calculate word count?

We look at each page's HTML code and count the number of words, including the header, footer, and any other elements on the page (not just the 'body' section of the page). This gives a true reflection of the amount of words visitors see on any given page - we don't assume that only the body content is what matters. It's also a useful way to find the word count of a page relative to the other pages on the site. 

Can I scrape my intranet?

Possibly! Not in the same way you'd scrape your public-facing sites, but drop us a line and we'll let you know how we can help.

Can I scrape logged-in areas of my website?

Not at the moment, but get in touch if you'd find this useful - we'll do our best to help!

What browsers do you support?

We aim to support the latest versions of all popular browsers. You may experience some issues using older browsers, such as Internet Explorer 11 and earlier. If you're experiencing any issues, let us know and we'll take a look.