There are three important questions that many who deal with online content don’t get to consider anywhere near often enough:
- How many pages are on my website now?
- Do we know who each of those pages is written for?
- Does anyone still need those pages?
Answering those questions can be tough, not to mention time consuming. Even once you've got the information to hand, doing something about it can be a real struggle.
It can create a vicious circle:
- The more content you have, the more difficult it gets to focus on what’s important
- Opportunities to connect with your audience are lost, as people struggle to find what they need
- This costs you time and money
- You need to work harder, but it's not clear where to focus.
We've been there, and we've seen this cycle in action many times over. We think that Trim can help.
Trim shows you what’s most important, and helps you decide what’s not.
- Want to see exactly how many pages are in each section of your site?
- Or how recently they were updated?
- How about a way to work with your team to collaboratively make improvements to the site and track changes?
We’re building Trim to do all of this in one place so that you and your website visitors can spend time online more effectively.
No more attaching massive spreadsheets to emails then chasing the team for updates.
No more watching your carefully honed work grow stale as you lose track of what’s changed since the last audit.
We believe that for every piece of content created, there should be an owner: someone who knows why a page has been created and when it’s no longer relevant. Someone who can trim content when necessary.
Who’s we? We’re Edo. For the past 15 years or so, we’ve been designing and building beautiful websites and digital strategies for clients. Content is central to our user-led ethos, so we spend a lot of time working with clients to make sure that what goes online is the best it can be.
In our experience, auditing content is tedious at best — it can be ‘tear-your-hair-out-and-find-a-new-job’ at its worst!. Keeping your website in shape ongoing is even more difficult. Trim solves a problem we’ve been dealing with for years, and we think it’ll help others to do their jobs better too.